Fashion
Tod’s Video Featuring Becky Armstrong Hits 1 Million Views in 6 Hours
Tod’s on X: Becky Armstrong in Milan
Becky Armstrong’s Milan video for Tod’s passed 1 million views on X in just 6 hours, a day after her debut at the brand’s Milan Fashion Week show.
Tod’s posted the film on its official accounts on Saturday 26 September. Shot around the Duomo di Milano and the Galleria Vittorio Emanuele II, it follows Becky, dressed in Tod’s, through her day in the city. Tod’s shared it with this caption:
“Tod’s Brand Ambassador Becky Armstrong is in Milan on a mission. First stop: adding a personal touch to her T Signature bag through the exclusive My Signature project, before discovering the new collection at the Spring-Summer 2027 Women’s Fashion Show.”
Also on TikTok. Tod’s posted the same video on its official TikTok account. Watch it there and show some love with a like, comment or share, and follow Tod’s on Instagram for more from Milan.
A million views in six hours
The video crossed the million mark within six hours of going up, carried by fans sharing it under #BeckyxMFWTodsSS27. It follows her debut at the show itself, where her keyword trended in 18 places worldwide, covered in Becky Makes Her Tod’s Debut as Brand Ambassador in Milan. Milestones like this one are tracked on global highlights.
Tod’s named Becky its first Thai brand ambassador in August 2026. Videos, press and the full day are on the Tod’s Spring/Summer 2027 event page, and every house she works with is on her fashion career page. Follow Becky on X @AngelssBecky and Instagram @beccca.