TOD’S Women’s Spring/Summer 2027 Fashion Show

On Friday 25 September 2026, Becky Armstrong took her seat at the TOD’S Women’s Spring/Summer 2027 show at Via Palestro 14 in Milan, home of the PAC contemporary art pavilion where the house regularly stages its runway. It was her first show as a TOD’S brand ambassador, and the runway that formally introduced the partnership.

TOD’S announced Becky as its newest brand ambassador on 4 August 2026, the first Thai star to hold the title, joining a roster that includes Xiao Zhan, Wayne Wang, Han Ji-sung, Nana Eikura and Shota Watanabe. The house praised her contemporary style, confidence and individuality, and Becky said she had always admired how its pieces are “beautifully crafted, yet effortless and easy to wear every day.”

Before the show, she spent time on Lake Como, sharing a “postcard” from the lake with fans and shooting around Milan in TOD’S. Becky Entertainment tracked her trip from her departure for Italy to the morning of the show, and fans trended #BeckyxTodsSS27 and #BeckyxMFWTodsSS27 throughout.

By the afternoon in Thailand, the keyword for Becky at the TOD’S Spring/Summer 2027 show was trending in 18 places worldwide, from Thailand, the Philippines, Indonesia, Malaysia, Singapore, Vietnam and Hong Kong to Italy, Mexico, Brazil, Argentina, Chile, Colombia and Peru. Full reach and engagement numbers will be added to our global highlights once 24 hours have passed.

On the runway, creative director Matteo Tamburini explored how a personal style is formed, drawing on 1990s references from Sade and Uma Thurman to Christy Turlington and Princess Diana. WWD singled out the trench as the collection’s centerpiece, alongside perforated leather, windsilk, handkerchief dresses and the signature Gommino loafer finished with metal dots, plus a revival of the archival Candy bag.

It was her third TOD’S moment of 2026, after the Fall/Winter show in Milan in February and the opening of the house’s Singapore flagship in July. Her ambassadorships, from Chanel and L’Oréal Paris to TOD’S, are on her fashion career page, with her covers in our magazines and more coverage in our press section. To catch up on everything Freen and Becky did over the last three months, read FreenBecky Media Quarterly, Issue 01.

1. TOD’S Fall/Winter 2026 show, Milan27 February 2026
2. TOD’S Singapore flagship opening9 July 2026
3. Named TOD’S brand ambassador4 August 2026
4. TOD’S Spring/Summer 2027 show25 September 2026 · this page