Fashion
Becky Makes Her Tod’s Debut as Brand Ambassador in Milan
Becky Armstrong made her debut as a Tod’s brand ambassador on Friday 25 September, attending the house’s Spring/Summer 2027 women’s show during Milan Fashion Week.
The show was held at Via Palestro 14, home of the PAC contemporary art pavilion, where Tod’s regularly stages its runway. Creative director Matteo Tamburini built the collection around how personal style takes shape, with trench coats, perforated leather and the signature Gommino loafer leading the looks. Becky Entertainment shared her arrival on X:
Trending in 18 places
Fans followed every step, from her Lake Como days to the morning of the show, and her keyword trended in 18 places worldwide, including Thailand, the Philippines, Italy, Mexico and Brazil. Mint Magazine, ELLE Thailand and ELLE Japan all covered her look. Full reach and engagement will be on global highlights once 24 hours have passed.
Tod’s named Becky its first Thai brand ambassador in August, after she attended the Fall/Winter show in February and the Singapore flagship opening in July. Videos, press and the full timeline are on the Tod’s Spring/Summer 2027 event page, and every house she works with is on her fashion career page. To catch up on the last three months of Freen and Becky, read FreenBecky Media Quarterly, Issue 01.