Freen Sarocha at Valentino Fall/Winter 2025, Paris Fashion Week

On Sunday 9 March 2025, during Paris Fashion Week, Freen Sarocha sat front row at Valentino’s Fall/Winter 2025 show, her first as the house’s brand ambassador after being named Valentino’s first Thai ambassador at the start of the year. Red Carpet Fashion Awards called it her front-row debut in that role.

Le Méta-Théâtre des Intimités

Creative director Alessandro Michele called the show “Le Méta-Théâtre des Intimités,” the meta-theater of intimacies, and staged it inside a recreated public bathroom washed in red light. CNN and WWD both described guests stepping through a cubicle door into the set, with models emerging from the stalls to open the show.

Freen’s Valentino look

Freen leaned into the collection’s playful, eclectic mood in Valentino, carrying the Valentino Garavani 9TO5 shoulder bag in jacquard raffia with the Cherryfic motif. Fans shared her looks under #ValentinoFW25xFreen. Seven months later she was back for Valentino Spring/Summer 2026, and every show and campaign is on her fashion career page.

1. Named Valentino’s first Thai brand ambassadorJanuary 2025
2. Valentino Fall/Winter 2025, Paris9 March 2025 · this page
3. Valentino Spring/Summer 2026, Paris5 October 2025