Rankings · Media value · Trending
How to read the numbers
A quick guide to the stats on this page. Each one comes from a different source and measures something different, so they aren’t meant to be added up or compared side by side.
A dollar figure for all the media attention a person or brand got: press, social posts and influencers. Higher means more value created for the brand. It’s the number fashion houses use to judge a campaign or a show.
The percentage of all the online conversation about an event that was about one person. “No.7 of 479” means seventh among every celebrity tracked at that event, so a rank only makes sense inside that one event.
How many times people interacted with posts. It shows how much fans responded, not how many people saw the post.
How many posts used a hashtag or keyword in a set time window. Different reports count different windows, so the same hashtag can show different totals.
Where a hashtag or keyword appeared on X’s trending lists, by country or worldwide. These are fan-tracked, not an official report.
Why they don’t compare. Each source uses its own method, dates and list of names. A share-of-voice rank from one show can’t be compared with an MIV figure, or with a rank from another show, and a guest’s numbers aren’t measured the same way as someone walking the runway. Compare like with like: the same source, the same event.
