• Global highlight
  • Paris Fashion Week
  • No.7 of 479 · Onclusive
  • No.1 · 417K engagements
  • No.8 worldwide · 27 regions
  • Miu Miu No.3 · $91M MIV

Becky Armstrong x Miu Miu SS27The Miu Miu show in Paris: No.7 of 479 celebrities for social share of voice in Onclusive’s final results

October 4, 2026 · Paris · No.1 for engagement, and Miu Miu’s top influencer by EMV.

Becky at Miu Miu SS27: key facts

Partner
Miu Miu · invited guest
Event
Miu Miu Spring/Summer 2027 “Here and Now” show
Venue
Palais d’Iéna, Paris
Date
October 4, 2026
Keyword
REBECCA X MIU MIU PFWSS27
Official data
Onclusive (share of voice, hashtag mentions, final October 8) · Launchmetrics (media impact value, final October 16) · Karla Otto (brand EMV on Instagram) · Lefty (influencer EMV and engagement rate) · Vogue Business, data by Lefty x Karla Otto (top influencer by share of Miu Miu’s EMV, final October 15) · Puck (front row vs. runway share of engagement, Instagram via Popsters, final October 7)
Engagement
Style Analytics survey
Trending data
Tracked by dedicated fans
No.1Miu Miu media impact value on show day

On the day Becky sat front row, Miu Miu took No.1 for the day with 27.3% of all media impact value, and finished the season No.4 of the top 5 brands on Instagram.

Onclusive: Paris Fashion Week SS27 Final · October 8, 2026

Where Becky and Miu Miu ranked

Share of voice SOV; each bar shows how much of the field they finished ahead of

  • No.7Becky Armstrong, 3.51% · of 479 celebrities, social media
  • No.6Miu Miu, 5.01% · of 101 houses, social media
  • No.9Miu Miu, 3.6% · of 101 houses, digital news

Most popular hashtags: mentions

Onclusive, September 27 to October 7

  • #MiuMiuSS27House show tag920,613
  • #beckysangelsBecky’s fan tag882,219
  • #MiuMiuPFWxBecky551,153
  • #MiuMiuSS27xBecky538,116
  • #MiuMiuHouse tag493,441
  • Becky’s tags
  • Miu Miu house tags
Onclusive Paris Fashion Week SS27 results: Becky Armstrong No.7 of 479 celebrities with 3.51% social share of voice for Miu Miu, Miu Miu No.6 of 101 houses on social media with 5.01% and No.9 in digital news with 3.6%, plus mentions of #MiuMiuSS27, #beckysangels, #MiuMiuPFWxBecky, #MiuMiuSS27xBecky and #MiuMiu
Onclusive’s final Paris Fashion Week SS27 tables, as of October 8, 2026 · read the report

Style Analytics: Paris Fashion Week SS27 engagement

1st place: Becky Armstrong

Most engaged at Paris Fashion Week SS27

  • No.1417K engagements · Becky Armstrong at Miu Miu
  • No.21.33M engagements · Miu Miu

Miu Miu’s share

14.2%1.33M

Miu Miu’s share of all engagement at Paris Fashion Week. Half of the most engaged celebrity posts from Paris came from its show.

“Miu Miu’s talent team deserves a raise. If the goal is to draw attention to your brand through celebrities in attendance, Miu Miu won this season.”Style Analytics, Paris Fashion Week SS27 survey

Becky at Miu Miu SS27: media coverage

International and priority media
61
Placements
Tracked media posts
187+
Instagram, TikTok and Facebook

Vogue France, Vogue Italia, Vogue Runway, WWD, ELLE France, Marie Claire France, Madame Figaro, Gala France, L’Officiel Paris, Vanity Fair France, Culted, Who What Wear and more. Tracked by dedicated fans.

Launchmetrics: Paris Fashion Week SS27 media impact value Final · October 16, 2026

Show day share of media impact value MIV

October 4, Paris show day 7 of 9

  • Miu MiuBecky’s show27.3%
  • Lacoste15.0%
  • Valentino12.1%

Miu Miu’s Paris ranking

Media impact value, after show day 7

  • No.1For the day · up 10 places
  • No.4Cumulative, 5.1% · up 6 places

Miu Miu’s final results for the week

Launchmetrics Top 20 Power Players by total and owned media MIV, final as of October 16

  • No.3$91M total MIV · Top 20 Power Players
  • No.2$7.6M owned media MIV · Miu Miu’s own channels

These are Miu Miu’s totals for the whole week, the season Becky sat front row. Only Dior was ahead of Miu Miu for owned media. Launchmetrics ranks only runway shows and presentations on the official FHCM Paris calendar.

Karla Otto: Paris Fashion Week SS27 Instagram brand ranking

Miu Miu in the top 5

Earned media value EMV on Instagram

  • No.4$46.1M EMV · Miu Miu

Growth and engagement

Miu Miu on Instagram vs. last season

  • +82%EMV, year on year · Miu Miu
  • +119%EMV SoS evolution · Miu Miu
  • 3.64%Engagement rate · Miu Miu

Source: Karla Otto, “PFW SS27: the most impactful fashion week on record” on LinkedIn. These are Miu Miu’s figures for the season, not Becky’s.

Lefty and Vogue Business: top influencers by EMV, Paris Fashion Week SS27

Becky among the week’s top influencers

Ranked by earned media value EMV

  • No.7$13.5M EMV · Becky Armstrong (@beccca)
  • 9.1%Avg. engagement rate · Becky Armstrong

Becky for Miu Miu

Top influencer by share of the house’s total EMV, final as of October 15

  • No.1Top influencer for Miu Miu · Becky Armstrong (@beccca), at Paris Fashion Week and across the SS27 season
  • No.7$46M EMV · Miu Miu, top 10 brands of the SS27 season

Source: Lefty, “PFW SS27: The Most Impactful Fashion Week on Record”, tracked September 28 to October 7, 2026 (data as of October 8). “Becky for Miu Miu”: Vogue Business, “Top 10 brands at Paris Fashion Week by earned media value” and “Top 10 brands of SS27 by earned media value” (data: Lefty x Karla Otto), final as of October 15, 2026. In the Paris chart Miu Miu is No.4 with $46M, the same place as in Karla Otto’s ranking above. Lefty measures average engagement rate and EMV on social media; it is a different measure from Launchmetrics’ media impact value, so the two aren’t added together.

Puck: Fashion Month engagement, front row vs. runway Final · October 7, 2026

Where Miu Miu’s engagement came from

Share of Miu Miu’s fashion week engagement, celebrity and front-row posts vs. runway posts

  • Celebrity and front rowGuests, ambassadors and the front row93%
  • RunwayLooks, show film and collection details6%
  • Celebrity and front row
  • Runway

Most celebrity-led of the top 20

Celebrity and front-row share, the 20 most-engaged brands of Fashion Month

  • No.3Miu Miu, 93% · of the 20 most-engaged brands
  • Calvin Klein98%
  • Prada94%
  • Miu MiuBecky’s show93%
  • Tommy Hilfiger92%

Source: Puck, “For Most Brands, Celebrity Still Rules”: the share of each brand’s fashion week engagement (likes and comments on Instagram) earned by celebrity and front-row posts versus runway posts, for the 20 most-engaged brands of Fashion Month. Final results. Data: Instagram via Popsters, exported October 7, 2026. Shares are rounded, so Miu Miu’s two figures don’t add up to exactly 100%. These are Miu Miu’s figures; Becky was the house’s top influencer by EMV (above).

Why Becky’s Miu Miu SS27 numbers matter

First for engagement, first for Miu Miu

Three different measures put Becky near the top in Paris. Engagement counts how people reacted to posts about her, share of voice counts how much of the whole conversation she held among 479 celebrities, and earned media value puts a dollar figure on that attention. By earned media value she was Miu Miu’s top influencer in Paris and across the whole SS27 season, and placed among the week’s top influencers overall, and her engagement rate was more than double the house’s own. Her fan tag #beckysangels sat right behind the house tag in mentions, and both of her show tags made the week’s most popular hashtags.

A big day for Miu Miu

Miu Miu’s own numbers rose with her: on the day she sat front row, it was the top brand for media impact value, and the house closed the season among the top brands on Instagram. Puck’s Fashion Month study shows how much of that came from guests: almost all of Miu Miu’s engagement came from celebrity and front-row posts rather than the runway, one of the highest shares among the season’s most-engaged brands. The day itself is on the event page, with front-row photos on Getty Images.

Her third fashion week moment this season

Miu Miu closed a busy run: Tod’s SS27 in Milan, the Le Défilé L’Oréal Paris runway, then Paris. More on Becky’s fashion career page. Paris also came in the month Becky Entertainment, the company she launched in October 2025, turned one, and six months after she became the first Thai actress signed by CAA.

Becky x Miu Miu SS27: results summary

All results final as of October 16, 2026. Onclusive final as of October 8 · Style Analytics as of October 9 · trending tracked by dedicated fans · Launchmetrics final as of October 16 · Karla Otto brand EMV for the season · Lefty influencer EMV · Vogue Business (Lefty x Karla Otto) final as of October 15 · Puck (Instagram via Popsters) final as of October 7.

  • Engagement rank, 417K engagements · Style AnalyticsNo.1
  • Social share of voice, of 479 celebrities (3.51%) · OnclusiveNo.7
  • #beckysangels mentions · Onclusive882,219
  • #MiuMiuPFWxBecky / #MiuMiuSS27xBecky mentions551K / 538K
  • Miu Miu, of 101 houses on social media (5.01%)No.6
  • Miu Miu, show day media impact value (27.3%)No.1
  • Miu Miu, total MIV for the week ($91M) · LaunchmetricsNo.3
  • Miu Miu, owned media MIV ($7.6M) · LaunchmetricsNo.2
  • Top influencer by share of Miu Miu’s total EMV, Paris and the SS27 season · Vogue BusinessNo.1
  • Miu Miu, top 10 brands of the SS27 season by EMV ($46M) · Vogue BusinessNo.7
  • Top influencers of the week by EMV ($13.5M, 9.1% avg. engagement rate) · LeftyNo.7
  • Miu Miu, Instagram brand ranking ($46.1M EMV, +82% year on year, +119% EMV SoS, 3.64% engagement) · Karla Otto, LeftyNo.4
  • Miu Miu, celebrity and front-row share of Fashion Month engagement (93%), of the 20 most-engaged brands · PuckNo.3
  • Keyword peak, worldwideNo.8
  • Regions trended27
  • #MiuMiuSS27 results, October 1 to 71.4M
  • International and priority-media placements61
  • Event dateOct 4, 2026
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