• Global highlight
  • Paris Fashion Week
  • No.5 of 479 · Onclusive
  • Valentino No.4 of 101
  • Valentino No.6 · $60M MIV
  • Two tags past 1M · 29 places

Freen Sarocha x Valentino SS27The Antibiblioteca show in Paris: No.5 of 479 celebrities for social share of voice, and every result is now final

October 4, 2026 · Paris · Two of her tags passed 1M results on X, trending in 29 places.

Freen at Valentino SS27: key facts

Partner
Maison Valentino · Brand Ambassador
Event
Valentino Spring/Summer 2027 “Antibiblioteca” show
Venue
Bibliothèque Sainte-Geneviève, Paris
Date
October 4, 2026
Keyword
SAROCHA X VALENTINO PFW SS27
Official data
Launchmetrics (media impact value, final as of October 16, 2026) · Onclusive (share of voice, hashtag mentions) · final as of October 8, 2026 · Lefty (brand EMV and engagement rate) · Vogue Business, data by Lefty x Karla Otto (top 10 brands by EMV, final October 13)
Trending data
Tracked by dedicated fans
No.5Of 479 celebrities for social share of voice at Paris Fashion Week SS27 · Onclusive

Freen was one of the five most talked-about celebrities of the whole week, sitting front row as Maison Valentino’s Brand Ambassador.

Onclusive: Paris Fashion Week SS27 Final · October 8, 2026

Where Freen and Valentino ranked

Share of voice SOV; each bar shows how much of the field they finished ahead of

  • No.5Freen Sarocha, 4.86% · of 479 celebrities, social media
  • No.4Valentino, 9.01% · of 101 houses, social media
  • No.10Valentino, 3.4% · of 101 houses, digital news

Most popular hashtags: mentions

Onclusive, September 27 to October 7

  • #ValentinoSS27xFreenFreen’s show tag838,668
  • #ValentinoAntibibliotecaShow tag627,589
  • #ValentinoGaravaniHouse tag418,572
  • #srchafreenFreen’s official tag262,774
  • Freen’s tags
  • Valentino tags
81.88%top 5 houses

Of all brand social conversation at Paris Fashion Week SS27 went to the five biggest houses, and Valentino was one of them.

Onclusive Paris Fashion Week SS27 results: Freen Sarocha No.5 of 479 celebrities with 4.86% social share of voice, Valentino No.4 of 101 houses with 9.01%, and 838,668 mentions of #ValentinoSS27xFreen
Onclusive’s final Paris Fashion Week SS27 tables, as of October 8, 2026 · read the report

Launchmetrics: Paris Fashion Week SS27 media impact value Final · October 16, 2026

Valentino on show day

Media impact value MIV, October 4

  • No.3Show day rank · up 14 places
12.1%show day

Valentino’s share of all Paris media impact value on October 4, the day Freen sat front row. These are the house’s figures.

Top media voices for Valentino

Share of Valentino’s MIV; Gala France also filmed Freen’s arrival

  • 1. Vogue · US6.9%
  • 2. WWD · US6.6%
  • 3. Gala · France5.1%
  • 4. ELLE · Italy3.7%
  • 5. ELLE · Spain2.8%
  • 6. Who What Wear · US2.4%
  • 7. Vogue · France1.8%
  • 8. ELLE · US1.7%
  • 9. Harper’s BAZAAR · US1.5%
  • 10. Vogue · Italy1.4%

Valentino’s final results for the week

Launchmetrics Top 20 Power Players by total and owned media MIV, and Top 10 by AI visibility, final as of October 16

  • No.6$60M total MIV · Top 20 Power Players
  • No.8$2.27M owned media MIV · Valentino’s own channels
  • No.74.3% share of AI visibility · Top 10 brands

These are Valentino’s totals for the whole week, the season Freen sat front row for the Antibiblioteca show. Launchmetrics ranks only runway shows and presentations on the official FHCM Paris calendar.

Lefty and Vogue Business: Paris Fashion Week SS27 brand ranking

Valentino in the top 7

Brands ranked by earned media value EMV

  • No.7$27M EMV · Valentino
  • 4.5%Avg. engagement rate · Valentino

A show that stood out

Lefty on the Antibiblioteca “bring a book” concept

“In an era of curated posts, the book someone chooses reveals far more than an outfit ever could.”Lefty, “Signs of Substance”

Source: Lefty, “PFW SS27: The Most Impactful Fashion Week on Record”, tracked September 28 to October 7, 2026 (data as of October 8). Vogue Business’s “Top 10 brands at Paris Fashion Week by earned media value” (data: Lefty x Karla Otto, final as of October 13, 2026) confirms Valentino at No.7 with $27M. These are Valentino’s figures for the week, not Freen’s. Lefty measures average engagement rate and EMV on social media, a different measure from Launchmetrics’ media impact value, so the two aren’t added together.

Why Freen’s Valentino SS27 numbers matter

Top five of the whole week

Share of voice measures how much of the online conversation about Paris Fashion Week was about each celebrity, and Freen finished in the top five of 479. Her own show tag led all of Valentino’s tags in mentions. Fans started using it before her airport look, so the conversation was already building when she arrived in Paris.

Seen far beyond X

The buzz reached past social media: Italian TV news TG5 mentioned her in its Paris coverage, and No Manners Magazine named her look one of the season’s best. The day itself is on the event page.

Her story with Valentino

Compare with her last runway for the house, Valentino FW26 in Rome, and see the rest on Freen’s fashion career page.

Freen x Valentino SS27: results summary

Final as of October 16, 2026 · Onclusive and Launchmetrics (official) · Lefty brand EMV (Vogue Business final as of October 13) · X tracked by dedicated fans.

  • Social share of voice, of 479 celebrities (4.86%) · OnclusiveNo.5
  • #ValentinoSS27xFreen mentions · Onclusive838,668
  • #srchafreen mentions · Onclusive262,774
  • Valentino, of 101 houses on social media (9.01%)No.4
  • Valentino, of 101 houses in digital news (3.4%)No.10
  • Top five houses’ share of brand social conversation81.88%
  • Valentino show day MIV rank · LaunchmetricsNo.3
  • Valentino, total MIV for the week ($60M) · LaunchmetricsNo.6
  • Valentino, owned media MIV ($2.27M) · LaunchmetricsNo.8
  • Valentino, share of AI visibility (4.3%) · LaunchmetricsNo.7
  • Valentino, top 10 brands by EMV ($27M, 4.5% avg. engagement rate) · Lefty, Vogue BusinessNo.7
  • #ValentinoSS27xFreen and #srchafreen results on X, each1M
  • Places trended29
  • Event dateOct 4, 2026
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