Events archive › 2023 › Brand event

23 June 2023 Friday

Freen Sarocha Brand Event Pride Month Thailand

Watsons “Love is Love” Pride Event

Celebrating Pride Month with Watsons Thailand, featuring Freen Sarocha in a viral red look.

Organizer
Watsons Thailand
City
Bangkok, Thailand
Theme
“Love is Love” / Pride Month

The day

What happened

Organized by Watsons Thailand on June 23, 2023, the campaign celebrated LGBTQ+ diversity, equality, and inclusion under the powerful theme “Love Is Love”.

For Freen Sarocha, the event was a massive social media success. She captured widespread attention online by appearing in a striking, elegant red floral dress, prompting fans to trend the viral phrase “FREEN IN RED” right alongside the main event hashtag #WatsonsPRIDExFreen.

Why it matters

A celebration of pride

Drawing immense crowds of fans who gathered to watch her highlight interactions and live appearances, the event stood out as a major milestone for Freen during Pride Month 2023.

  1. June 2023 — Pride Month Campaign KickoffWatsons Thailand launches inclusive advocacy campaigns.
  2. 23 June 2023 — Watsons “Love is Love” Pride EventFreen makes her landmark appearance, sparking the “FREEN IN RED” trend.
  3. Trending SuccessMassive social media engagement scales global charts under #WatsonsPRIDExFreen.