Events archive › 2023 › Brand event
FreenBecky Brand event FARGER Thailand
FARGER x FreenBecky: First to Shine
A haircare launch built as a stage show at Tops Central Westgate, with tickets that came in a shampoo box.
- Venue
- Tops, Central Westgate
- City
- Nonthaburi, Thailand
- Who
- Freen Sarocha & Becky Armstrong
- Hosted by
- FARGER Thailand
- Hashtag
- #FIRSTTOSHINExfreenbecky
The day
What happened
FARGER Thailand launched a premium hair coloring and treatment line with Freen Sarocha and Becky Armstrong in front of it, under the line “First to Shine.” The event ran on Saturday 1 July 2023 at Tops in Central Westgate, staged as a presentation rather than a signing.
- TicketsFans earned places by buying FARGER products rather than by ticket sale.
- The stageA presentation of the new line, with the two of them on it.
- The stylingBoth arrived styled to the campaign line, shine as the theme of a premium hair range.
Fans trended the day under #FIRSTTOSHINExfreenbecky.
Why it matters
Back at Central Westgate
Eleven months earlier they had been at this same mall for the Lin Tid Pro Fair, a few weeks into their first series. In July 2023 they came back to headline a brand’s product launch on a built stage, with entry rationed by how much of the product you had bought. The reach that made that worth doing is on the global highlights pages.
Sources
Watch and read
Press video from the event, posts from the day, one credited fan video and the day’s hashtag.
Watch
Fourteen Channel from FARGER First to Shine
From @fourteenchannel on X.
Press and media
On X
Related
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