Dolce & Gabbana Logo Bag Pop-up

A luxury house, a pop-up at Siam Paragon, and a tag that went to number three worldwide the same afternoon.

Venue: Siam Paragon
City: Bangkok, Thailand
Who: Becky Armstrong
With: Dolce & Gabbana
Hashtag: #DGxbecky

The day

What happened

Dolce & Gabbana brought its Logo Bag pop-up to Siam Paragon, and on Wednesday 21 June 2023 Becky Armstrong came to the launch of its Mix of Fashion Lover campaign.

The lookA sleeveless black jumpsuit, minimal accessories, shoulder-length hair.
The trendFans pushed #DGxbecky to number three worldwide on X that day, and to number one in the United States, the Philippines, Vietnam and Cambodia.

Siam Paragon posted video from the pop-up that afternoon.

Why it matters

The first of the Italian houses

June 2023 is early for this. Two months after Sulwhasoo, a day after the JUV launch down the road at CentralWorld, and here she is at a Dolce & Gabbana pop-up with a worldwide trend behind her. The houses that followed — and the ambassadorships — are on her fashion career page; the numbers that made them possible are on the global highlights pages.

Sources

Watch and read

Siam Paragon’s own video and the day’s hashtag.

Watch

Siam Paragon from the Dolce & Gabbana pop-up

#DGxbecky
— Siam Paragon (@ParagonDepart) June 21, 2023

From Siam Paragon’s own account (@ParagonDepart) on X.

From the venue

X · Official accountSiam ParagonThe store’s posts from the pop-up

On X

X · Hashtag#DGxbeckySee every post from the day on X X · All posts#DGxbeckyEvery post in the tag, newest first

Keep going

Becky’s fashion careerHouses, ambassadorships and front rows Magazine featuresEvery cover and editorial Global highlightsRankings, media value and records

← Back to the archive Upcoming events Becky Armstrong

This page is compiled from public information, collected by @FBmediasite to preserve these unique events for Freen & Becky fans worldwide. More about this archive ›