JUV x Becky: “FUN IN THE SUN with BECKY”

The day

What happened

JUV is a Thai organic sunscreen brand, and in its sixth year it made Becky Armstrong its first Friend of JUV. The launch, “FUN IN THE SUN with BECKY,” was held on Tuesday 20 June 2023 at the Glass Lift Plaza on the first floor of CentralWorld, with fifty fans chosen to attend.

1. The appointmentBecky is introduced as the new presenter for JUV UV Protection, the brand’s first Friend of JUV.
2. The productsJUV Water-Gel UV Protection and JUV Matte-Fluid UV Protection, organic sunscreens made with Superfruit extracts — goji berry, kiwi, aloe vera and green tea.
3. Fifty guestsPlaces were won through the brand’s Facebook page. Each came with an exclusive private talk with Becky, a photo card set with a digital signature, a framed photo, a mini acrylic standee, a hoodie, a T-shirt, a cap and a tote bag.
4. On the dayBecky arrived in a bright yellow suit and spent the afternoon face to face with her fans.
5. “Think Alike”She performed her song live at the event.
6. Meet and greetThe afternoon closed with the meet and greet itself.

Fans followed it under #JUVFunInTheSunWithbecky, alongside the brand’s own #FriendofJUV and #JUVXBECKY. On the day the tag reached number one worldwide on X, and number one in Thailand, the Philippines, Vietnam and Malaysia.