Rebecca Want a Hug: Becky Armstrong at the Jubilee Diamond x POP MART Sweet Bean launch

On Friday 21 February 2025, Becky Armstrong joined Jubilee Diamond and POP MART at CentralWorld in Bangkok for the launch of “Sweet Bean – I Want A Hug,” billed as the first real-diamond jewelry collection built on a POP MART art-toy character. Money & Banking covered the Jubilee Diamond x POP MART collaboration ahead of the launch. Becky was the event’s special guest, talking about the collection on stage, and fans followed it online under the keyword “Rebecca Want a Hug.”

The line pairs Jubilee’s high-jewelry craft with Sweet Bean’s art-toy look and comes with a tiny “Mini Sweet Bean.” Its idea is self-comfort: the pieces trace four moments when you need a hug — When I’m Sad, When I’m Ambitious, When I Try to Be Good, and Sweet Bean I Want A Hug.

Online, the launch was one of Becky’s biggest brand moments of the year. #JubileexPopmartWithBecky reached No. 1 worldwide and No. 2 in Thailand on X, with 161.7 million in reach, 2 million engagements and a negative sentiment of about 1.8%. The full breakdown is on the Becky Armstrong x Jubilee Diamond global highlights page.

1. L’Oréal Paris ambassadorFebruary 2025 · the appointment
2. Jubilee Diamond x POP MART, CentralWorld21 February 2025 · this page
3. Chanel House AmbassadorMarch 2025 · the announcement