- Global highlight
- Brand partnership
- No.1 Worldwide · No.2 Thailand
Becky Armstrong × Jubilee Diamond x Pop MartGlobal highlights, social media reach and keyword rankings
February 2025 · JUBILEE DIAMOND, POPMART · 793.5K total performance and a remarkable 1.8% negative sentiment ratio
Becky Armstrong × Jubilee Diamond — event record
- Event
- JUBILEE DIAMOND X POP MART SWEET BEAN
- Date
- February 2025
- Brand
- JUBILEE DIAMOND, POPMART
- Talent
- Becky Armstrong
- Keyword
- REBECCA WANT A HUG EVENT
- Hashtag
- #JubileexPopmartWithBecky
161.7M reach and 2.0M engagements — Becky Armstrong secured the No.1 worldwide trend during the highly anticipated collaboration.
Jubilee Diamond x Pop Mart — global impact
- Hashtag Reach
- 161.7M
- Hashtag Engagement
- 2.0M
- Keyword Reach
- 151.4M
- Keyword Engagement
- 1.8M
- Event highlight
- Achieved an exceptionally low negative sentiment ratio of ~1.8%
Analyzing the collaborative impact
Global dominance for local activations
The Jubilee Diamond x Pop Mart Sweet Bean collaboration demonstrated Becky Armstrong's extraordinary capacity to elevate brand partnerships. By reaching No.1 Worldwide on X, the campaign achieved visibility far beyond its physical location, proving the international strength of her audience.
High engagement, high positivity
Generating 161.7 million in reach and 2 million engagements is impressive. The Rebecca Want a Hug Event sustained 850K+ posts on X, trended simultaneously with #JubileexPopmartWithBecky, and maintained <2% negative sentiment, confirming strong, brand-safe fan engagement. For brands like Jubilee Diamond, this indicates a highly receptive audience.
It sits inside a longer pattern
This type of commercial success is why Becky was honored as one of Tatler Thailand's Gen. T Leaders of Tomorrow. The full picture of her international reach and brand activations is documented on the global highlights page.
Becky Armstrong × Jubilee Diamond: global highlights summary
Social ranking and performance recorded for the Pop Mart collaboration, February 2025.
- Ranking worldwideNo.1
- Ranking in ThailandNo.2
- Event milestoneNegative sentiment: ~1.8%
- Total performance793.5K
- Hashtag reach161.7M
- Hashtag engagement2.0M
- Keyword engagement1.8M
- Keyword reach — REBECCA WANT A HUG EVENT151.4M
- Hashtag — #JubileexPopmartWithBeckyRanked globally
See the full record of rankings, media value and streaming results on the global highlights page.
More FreenBecky global highlights
← Back to global highlights · about this archive