Paris Fashion Week — Le Défilé L’Oréal Paris

Le Défilé is L’Oréal Paris’s annual runway show during Paris Fashion Week, a celebration of women’s empowerment under its “You’re Worth It” message. The eighth edition, “Liberté, Égalité, Sororité,” a feminist twist on France’s national motto, took place at 9 PM on Monday 29 September 2025 on the forecourt of the Hôtel de Ville. It was free and open to the public, and streamed live on L’Oréal Paris’s YouTube, TikTok and Instagram, and even on Roblox.

Becky Armstrong walked the runway with the brand’s global names, from Kendall Jenner and Eva Longoria to Andie MacDowell and Cara Delevingne. Harper’s BAZAAR in the US listed her among the show’s stars, and L’Oréal Paris shared her walk on its own channels.

Paris capped Becky’s first year with the brand. She debuted as a L’Oréal Paris ambassador at the Cannes Film Festival that May, where she became the brand’s top influencer by media value; see the Becky Armstrong L’Oréal Trending Party at Cannes global highlight. Her full story with the brand is on the L’Oréal Paris brand ambassador page.

It was a milestone season: around the same Paris Fashion Week she was named to the BoF 500 alongside Freen, and a week later sat front row at Chanel’s Spring/Summer 2026 show, covered on the Chanel Paris Fashion Week SS26 global highlight. More is in our magazine covers and features, press coverage and global highlights.

1. L’Oréal Paris debut and Trending Party, CannesMay 2025
2. Le Défilé L’Oréal Paris29 September 2025 · this page
3. Named to the BoF 500 with FreenAutumn 2025
4. Chanel Spring/Summer 2026, Paris6 October 2025