Becky Armstrong x Cannes Film Festival 2025Unveiled as a L’Oréal Paris Brand Ambassador, and the festival’s top influencer by earned media value

Why Becky’s Cannes 2025 numbers matter

Cannes was the announcement

Becky signed with L’Oréal Paris as a make-up ambassador in February 2025, and Cannes is where the brand unveiled her as its newest Brand Ambassador. It was a big spring for her in fashion and beauty: she had already become the first Thai artist named a Chanel House Ambassador. The full story is on Becky’s fashion career page.

First across the whole festival

Lefty’s ranking wasn’t limited to one brand or one region. It covered every influencer at Cannes, and Becky finished first with nearly double the earned media value of the No.2 name.

More than double her debut

Her first Cannes red carpet came in 2024. A year later, now as Brand Ambassador, her value more than doubled, and her audience kept engaging at a rate far above the rest of the top five.

A Thai jewelry house on the red carpet

She wore high jewelry by Gems Pavilion, a Thai house, and Vogue Thailand named the moment in its review of the year in jewelry as proof of what Thai brands can do on an international stage.

What came next

The partnership kept growing. See how she did a year later in Becky Armstrong x L’Oréal Paris at Cannes 2026.