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Becky Armstrong Maybelline New York Super Stay Pink Mix Samyan Mitrtown
Maybelline Pink Valentine with Becky
An exclusive date-style Valentine campaign with Becky Armstrong at Samyan Mitrtown, celebrating the Rule Your Own Pink collection and Super Stay Vinyl Ink shade 145 under #REBECCAxPINKMIXEVENT.
- Brand
- Maybelline Thailand
- Venue
- Samyan Mitrtown
- City
- Bangkok, Thailand
- Hashtag
- #REBECCAxPINKMIXEVENT
The campaign
What happened
On February 9, 2024, Maybelline Thailand hosted a special Valentine's season campaign titled "Maybelline Pink Valentine with Becky" at Samyan Mitrtown in Bangkok. Centered around the theme "Rule Your Own Pink" and the Super Stay Pink Mix collection, the event brought together beauty lovers and fans for an exclusive date-style activation featuring popular actress and brand personality Becky (Rebecca Patricia Armstrong) under the banner #REBECCAxPINKMIXEVENT.
Becky Armstrong—whose phenomenal international acclaim following her breakout role in GAP: The Series cemented her status as a leading entertainment and commercial star—shone as the ultimate muse for the collection. The showcase heavily spotlighted the iconic Maybelline Super Stay Vinyl Ink, focusing especially on shade 145, widely celebrated by fans and consumers as "Becky's shade." The long-wear, glossy formulation perfectly matched her vibrant energy and signature style.
To make the day even more special, Maybelline Thailand hosted an exclusive promotional contest where 100 lucky fans won exclusive passes to attend the intimate, date-style event in person by purchasing Super Stay lipsticks. For supporters worldwide unable to attend in person, the brand also broadcasted a dedicated Pink Valentine Live stream, ensuring global audiences could experience the heartfelt interactions, makeup tips, and playful moments live from the venue.
This successful collaboration remains a sparkling landmark within Becky's diverse commercial portfolio, which is comprehensively documented across the FreenBecky Media archives alongside her acting credits, award wins found on our awards page, and musical milestones cataloged on our music page.
Why it matters
Beauty, connection, and confidence
Maybelline's Rule Your Own Pink campaign was designed to inspire self-expression, confidence, and individuality, values that Becky embodies effortlessly. By pairing an accessible luxury beauty brand with one of Thailand's most beloved cultural icons, the event created a powerful bridge between commercial beauty innovation and passionate fan culture.
The hybrid format—combining an intimate 100-person in-person gathering with a massive virtual broadcast—demonstrated the sophisticated reach of modern brand marketing in the Thai entertainment sphere. Becky's natural warmth, elegance, and engaging stage presence turned a standard cosmetic launch into a deeply memorable milestone for her global community, reaffirming her immense influence across beauty and lifestyle sectors.
- 9 February 2024 — Maybelline Pink Valentine EventExclusive date-style campaign activation held at Samyan Mitrtown for 100 lucky contest winners.
- Pink Valentine Live BroadcastGlobal virtual streaming event connecting fans worldwide with the Super Stay Pink Mix showcase.
Official sources
Watch and read
Official brand posts, live streams, and hashtag coverage. No fan recordings.