Events archive › 2023 › Brand Event
Freen Sarocha Brand Launch Disaya Vacationist CentralWorld
Disaya Vacationist × Freen Sarocha
The official launch of the “Sunday Market” collection at CentralWorld, featuring Freen Sarocha as the muse for DISAYA's playful high-fashion campaign.
- Venue
- CentralWorld
- City
- Bangkok, Thailand
- Event
- Disaya Vacationist “Sunday Market” Launch
- Hashtag
- #DISAYAxFreen
The collaboration
What happened
On July 12, 2023, luxury Thai fashion house DISAYA hosted the official launch event for its **Disaya Vacationist “Sunday Market” collection** at CentralWorld. The showcase marked a prominent high-fashion partnership with actress and model Freen Sarocha under the banner #DISAYAxFreen.
Serving as a key muse for the brand, Freen showcased a series of youthful, playful silhouettes and intricate resort-ready pieces. The collection highlighted vibrant prints, traditional handwoven textile elements, and chic styling loops that quickly dominated digital feeds and drove massive global engagement online.
Why it matters
High fashion meets star power
As DISAYA is internationally recognized for its romantic and feminine style led by creative director Disaya Sorakraikitikul, pairing with Freen further solidified her status as a leading style icon in the Thai entertainment industry. Fans gathered in droves at CentralWorld to catch her runway appearance and mini-fan meeting session, driving the campaign straight to the top of social media trends.
- 12 July 2023 — Sunday Market Collection LaunchOfficial showcase and mini-fan meeting event held at CentralWorld.
- Trending ImpactGlobal engagement scales social platforms under #DISAYAxFreen.
Official sources
Watch and read
Event coverage and hashtag updates.
