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7 July 2023 Friday

FreenBecky Brand event Toyota Ayutthaya

Toyota Meet & Greet with FreenBecky

Not a showroom or a motor show: Toyota brought Freen and Becky to its environmental learning center in Ayutthaya to meet fans — and they sang “No More Blues” on stage in the middle of it.

Venue
Toyota Greentown Ayutthaya environmental learning center
City
Ayutthaya, Thailand
Who
Freen Sarocha & Becky Armstrong
Hosted by
Toyota Greentown

The day

What happened

Freen Sarocha and Becky Armstrong met fans at Toyota Greentown Ayutthaya, the carmaker’s environmental learning center, which fans followed under #TOYOTAxfreenbecky. Greentown Ayutthaya is Toyota Motor Thailand’s first full environmental learning center built outside one of its plants, created with the province on the site of the old Hua Ro prison and run around the company’s five areas of environmental management. The meet and greet came in the same month as their Araneta Coliseum show in Manila and the Hong Kong and Macau legs of Fabulous Fanboom, the densest stretch of their 2023.

  1. Greentown x FreenBeckyToyota staged the day in the center’s open green spaces, tying the pair to its eco campaign.
  2. Fan interactionsClose-up sessions with the fans who had places.
  3. “No More Blues”Freen and Becky performed the song live on stage, the moment from the day that circulated most.

Everything posted from the day sits in the hashtag; the video below is one fan’s record of it.

Why it matters

Soft power, pointed at the environment

Freen and Becky are chemistry icons, and by 2023 that pull was being counted as Thai soft power: hashtags to number one worldwide, brands lining up, a reach that carried well past the country. Toyota aimed it at something other than a product. Greentown Ayutthaya is an environmental education center, and putting the two of them inside it for an afternoon turned a niche eco hub into a trending topic and put conservation in front of a young audience that would not otherwise have looked.

It is the same reach the global highlights pages measure, used here for a cause rather than a campaign.

Sources

Watch and read

The venue’s own pages, the day’s hashtag and one credited fan video.

Watch

Toyota Meet & Greet with FreenBecky: video from the day

Fan video. Credit to the original poster: @freenbeckynews on X.

On X

Read more on the site

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