Fashion
Becky Ranks No. 3 of 228 Celebrities at Milan Fashion Week
Updated October 2, 2026
Onclusive confirmed Becky was the only woman in its top five, and Lefty’s brand results are in: Tod’s had the highest engagement rate of Milan’s top brands. The full results are on the Becky x Tod’s SS27 global highlight, and the show itself is on the Tod’s Spring/Summer 2027 event page.
Becky Armstrong ranked No. 3 of 228 celebrities for social share of voice at Milan Fashion Week SS27, with 9.0%, the most-mentioned woman of the week and the only woman in the top five, according to new data from media intelligence firm Onclusive.
It was her second Milan season with Tod’s and her first as its brand ambassador. Becky made her debut in the role at the house’s Spring/Summer 2027 women’s show on September 25, and Onclusive’s report places her among the three most talked-about celebrities of the entire week on social media. Onclusive also shared the celebrity chart on X.
Tod’s climbs to No. 3 among fashion houses
Tod’s also finished No. 3 for brand social share of voice with 13.2%, behind only Moschino and Gucci and ahead of Diesel, Prada and Bottega Veneta. In digital news, where the ranking leans on traditional press coverage, the house placed No. 11 of 60 with 2.9%. The gap between the two lists shows how much of Tod’s week was carried by social conversation.
Tod’s posts Milan’s highest engagement rate
Lefty’s Top Brands of Milan Fashion Week SS27, published October 2, 2026, gave Tod’s the highest average engagement rate of the week’s top brands, 7.6%, ahead of Onitsuka Tiger (5.4%), Ferragamo (4.6%) and Prada (4%). Tod’s ranked No. 8 by earned media value with $10.1M, up 83% year on year. It drew less total coverage than the biggest houses, but its audience responded far more, in the season Becky made her debut.
1.9 million mentions
Onclusive counted 1,901,239 mentions across six Becky and Tod’s hashtags during Milan Fashion Week, led by #BeckyxMFWTodsSS27 with 431,374. The Onclusive figures add to the provisional Launchmetrics ranking, where Tod’s climbed 13 places to No. 2 on show day, and to the 1 million posts fans logged on #beckysangels. Every ranking and hashtag total is on the Becky x Tod’s SS27 global highlight.
Videos, press and the timeline of her Tod’s year are on the Tod’s Spring/Summer 2027 event page, and every house she works with is on her fashion career page.