Freen Sarocha at Valentino SS27: Top 5 of the Week, and Valentino in Lefty’s Top 7

New figures from Lefty’s Paris Fashion Week report put Valentino No.7 of the week’s brands by EMV, with $27M, at the Antibiblioteca show where Freen Sarocha sat front row as a Maison Valentino Brand Ambassador. Freen herself finished No.5 of 479 celebrities for share of voice, and her own MIV is still to come.

The results at a glance

• No.5Freen, of 479 celebrities for social share of voice (4.86%)Onclusive, final results
• 838,668#ValentinoSS27xFreen mentions, the most of any Valentino tagOnclusive
• No.7Valentino, of the week’s brands by EMV: $27M, with a 4.5% average engagement rateLefty · new
• No.4Valentino, of 101 houses on social media (9.01%)Onclusive
• No.3Valentino for media impact value on show day (12.1%)Launchmetrics
• 29Places trended on X, with #ValentinoSS27xFreen and #srchafreen each passing 1M resultsTracked by dedicated fans

Lefty also singled out the show itself: Valentino asked every guest to bring a book, which filled feeds with reading recommendations instead of the usual show coverage. Freen’s own media impact value from Launchmetrics isn’t out yet; final results are expected after October 15, and the page will be updated when they are.

Every chart, source and date is on the full page: Freen x Valentino SS27 global highlight. Her look and the day itself are on the event page.

What MIV, SOV and EMV mean

Each number comes from a different company and measures something different, so they aren’t added up or compared with each other.

MIV · Launchmetrics

Media impact value: a dollar figure for all the coverage a person or brand generated, from press to social posts and influencers. Fashion houses use it to judge a show.

SOV · Onclusive

Share of voice: the percentage of all the online conversation about the event that mentioned that person. A rank only counts within that one event.

EMV · Lefty

Earned media value: what the attention earned on social media would have cost if it had been bought as ads.