Becky Armstrong at Miu Miu SS27: No.1 for Engagement and the Show’s Top Influencer

Becky Armstrong’s front-row night at Miu Miu’s Spring/Summer 2027 show in Paris on October 4 put her near the top of every report on the week: No.1 for engagement, the show’s No.1 influencer by EMV, and No.7 of 479 celebrities for share of voice.

The results at a glance

• No.1For engagement at Paris Fashion Week, with 417K engagementsStyle Analytics
• No.1Influencer by EMV for the Miu Miu SS27 show
• No.7Of the week’s top influencers by EMV: $13.5M, with a 9.1% average engagement rateLefty
• No.7Of 479 celebrities for social share of voice (3.51%)Onclusive, final results
• No.1Miu Miu for media impact value on show day, with 27.3% of the dayLaunchmetrics
• No.4Miu Miu in the Instagram brand ranking: $46.1M EMV, up 82% on last seasonKarla Otto
• 27Regions trended on X, peaking at No.8 worldwideTracked by dedicated fans

Every chart, source and date is on the full page: Becky x Miu Miu SS27 global highlight. Her look and the front row are on the event page.

What MIV, SOV and EMV mean

Each number comes from a different company and measures something different, so they aren’t added up or compared with each other.

MIV · Launchmetrics

Media impact value: a dollar figure for all the coverage a person or brand generated, from press to social posts and influencers. Fashion houses use it to judge a show.

SOV · Onclusive

Share of voice: the percentage of all the online conversation about the event that mentioned that person. A rank only counts within that one event.

EMV · Lefty, Karla Otto

Earned media value: what the attention earned on social media would have cost if it had been bought as ads.