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Becky Armstrong Walks Le Défilé L’Oréal Paris 2026
Becky Armstrong in Paris for Le Défilé L’Oréal Paris 2026
Becky Armstrong is back on the L’Oréal Paris runway. On Monday 28 September, the L’Oréal Paris global ambassador joins the brand’s international stars at Le Défilé L’Oréal Paris 2026, the open-air show that opens Paris Fashion Week.
This year’s show moves to Place Joffre in the 7th arrondissement, with the Eiffel Tower framing the runway. Becky Entertainment shared the first video from Paris, above.
“Express Your Worth” beneath the Eiffel Tower
Le Défilé is L’Oréal Paris’s own Paris Fashion Week moment: a public, open-air runway that brings the brand’s ambassadors together on one stage. The 2026 edition, themed “Express Your Worth,” builds on the brand’s signature “Because you’re worth it” and celebrates confidence, sisterhood and self-expression. It opens Paris Fashion Week’s Spring/Summer 2027 women’s shows.
Her second Le Défilé
This is Becky’s second L’Oréal Paris runway in Paris, a year after her Le Défilé debut at the Hôtel de Ville in 2025. It caps a big year with the brand: in May she walked the Cannes 2026 red carpet as a L’Oréal Paris global ambassador, reaching No. 8 worldwide on X.
Paris also comes days after her Milan Fashion Week debut as Tod’s brand ambassador, where Tod’s climbed to No. 2 in Launchmetrics’ daily ranking. Those numbers are on her Tod’s SS27 global highlight, and every campaign is on Becky’s fashion career page.
This story is being updated. I’ll add runway photos, her look and the trending results for #LeDefileLOrealParis2026xBecky as they come in. Rankings and media value will go on the global highlights page.