Event archive › 2025 › Premiere / screening
2June 2025Monday
BeckyPremiere / screeningThailand
Screening of L’Oréal Paris Documentary The Final Copy of Ilon Specht
Becky attended L’Oréal Paris’s Bangkok premiere of the documentary about the woman who wrote “Because I’m worth it.”
- City
- Bangkok, Thailand
- Who
- Becky Armstrong
- Film
- The Final Copy of Ilon Specht
- Hashtag
- #LOrealParisTHxBecky
The day
Becky Armstrong at the Ilon Specht premiere
Videos & sources belowOn Monday 2 June 2025, Becky Armstrong arrived with L’Oréal Paris Thailand at the premiere of The Final Copy of Ilon Specht, a short documentary by two-time Oscar winner Ben Proudfoot. It tells the story of Ilon Specht, the McCann copywriter who wrote L’Oréal Paris’s “Because I’m worth it” in the early 1970s, one of the longest-running lines in advertising.
Days later she joined the brand’s Worth It 2025 celebration. Her L’Oréal Paris work is on her fashion career page.
Sources
Screening sources
L’Oréal Paris Thailand’s post and the film page.
L’Oréal Paris Thailand on X
L’Oréal Paris Thailand at the premiere Post by L’Oréal Paris Thailand (@LOrealParisTH), credit to the original poster.
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