Event archive › 2025 › Brand event
5June 2025Thursday
FreenBrand eventThailand
Longchamp Parisian Artisans Pop-up
Freen opened Longchamp’s Parisian Artisans Pop-up at ICONSIAM, a Paris café and bookstore designed by artist Constantin Riant.
- Venue
- ICONSIAM
- City
- Bangkok, Thailand
- Who
- Freen Sarocha
- Brand
- Longchamp
- Hashtag
- #LongchampParisianxfreen
The day
Freen Sarocha at Longchamp’s Parisian Artisans Pop-up
Videos & sources belowLongchamp brought a slice of Paris to ICONSIAM from 1 to 22 June 2025 with its Parisian Artisans Pop-up, designed by Paris-based illustrator and ceramist Constantin Riant in his signature blue linework. Freen Sarocha joined the opening event on Thursday 5 June, and fans started trending #LongchampParisianxfreen at 4:30 PM Bangkok time.
The pop-up celebrated Parisian craftsmanship and the house’s Fall 2025 collection: a café serving drinks to go, a small bookstore where guests could write and send postcards, and a live artist sketching framed ink portraits.
It was the start of a longer run with Longchamp, from its Spring/Summer 2026 collection, on the Longchamp SS26 global highlight, to more brand events in 2026. Her brand work is on her fashion career page.
Sources
Longchamp pop-up sources
ICONSIAM’s post, the brand’s page, press, a fan post and the hashtag feed.
ICONSIAM on X
ICONSIAM with Freen at the Longchamp pop-up Post by ICONSIAM (@iconsiam), credit to the original poster.
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