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Becky Brand event Sulwhasoo Thailand
Sulwhasoo x Becky
Becky’s collaboration with the Korean luxury skincare house Sulwhasoo, and the top-spender event the brand built around her.
- Brand
- Sulwhasoo (Amorepacific)
- Country
- Thailand
- Who
- Becky Armstrong
- Format
- Brand collaboration and top-spender event
- Hashtag
- #SulwhasooXBecky
The day
What happened
Sulwhasoo is the Korean luxury skincare house founded by Amorepacific in 1997, built on ginseng and traditional herbal ingredients. In late April 2023, five months after the GAP finale, when Becky Armstrong was becoming a household name, the brand ran a Thai campaign with her under #SulwhasooXBecky.
- 18–23 AprilSulwhasoo Thailand runs a top-spender mini event with Becky: shoppers who buy through the brand’s LINE Shopping store in that window can register for a chance to attend.
- Wednesday 26 AprilBecky posts her own video for the campaign.
Her beauty and fashion work is collected on her fashion career page, and her covers and editorials are on the magazine features page.
Why it matters
The first of the beauty houses
April 2023 is early: one month after the first fan meeting concert, two years before L’Oréal Paris and Chanel. Sulwhasoo is where that line starts, and the shape of the campaign — her face, a shopping window, an event only buyers could enter — is the shape the later ones would take at a larger scale. What those appearances generate is on the global highlights pages, and the ambassadorships are recorded on the awards page.
Sources
Watch and read
Becky’s own video and the campaign hashtag. No fan recordings.
Watch
Becky’s own video for Sulwhasoo
From Becky’s own account (@AngelssBecky) on X.
Read more on the site
Related
Keep going
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