Events archive › 2023 › Fan meeting

10 May 2023 Wednesday

FreenBecky Fan meeting Kazzya Bar Thailand

Kazzya Bar: More Sweet with FreenBecky

Five weeks of topping up a dessert-shop membership card, thirty winners, and one closed meet and greet at the end of it.

Venue
To be added
Country
Thailand
Who
Freen Sarocha & Becky Armstrong
Hosted by
Kazzya Bar (KAZZ)
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The day

What happened

Kazzya Bar is the drinks and dessert chain run by KAZZ, the magazine group that has followed Freen Sarocha and Becky Armstrong since their first cover. In spring 2023 it built a campaign around them: More Sweet with FreenBecky.

  1. 24 March – 30 April 2023The campaign runs. Fans join Kazzya Bar Member and top up at the Siam Square One branch on the 4th floor or through Kazz Market. 600 baht buys one entry to the draw and a card set; 1,200 baht buys three entries and two sets.
  2. The cardsEight sets in four styles of KazzyaBar X FreenBecky Special Cards, plus sixteen Limited Cards signed by Freen and Becky in the prize pool.
  3. The donationMembers could put their balance toward drinks donated to students in the name of KazzyaBar X FreenBecky, with Kazzya Bar delivering them.
  4. 10 May 2023The thirty winners are announced. The date, time and place of the exclusive meet and greet go only to them.

Why it matters

A membership card as a ticket

This is the shape a lot of 2023 took: not a ticket on sale but a spending window, a draw, and a small room at the end. Sulwhasoo did it, JUV did it, HOKA did it. Kazzya Bar added a donation line, letting fans turn the same balance into drinks for students. The reach that made brands build campaigns this way is on the global highlights pages.

Sources

Watch and read

The brand’s own posts, its campaign pages and the campaign hashtags.

From Kazzya Bar

Kazzya Bar announces the campaign

From Kazzya Bar’s own account (@KazzyaBar) on X.

Kazzya Bar, a week before the winners were announced

From Kazzya Bar’s own account (@KazzyaBar) on X.

From the organizer

Campaign page · ThaiKAZZ MarketMore Sweet with Freen & Becky: the rules, cards and prizes Campaign page · EnglishKAZZ Market WorldwideThe same campaign in English, week by week X · Official accountKazzya BarThe brand’s posts through the campaign

On X

X · Hashtag#KazzyaBarXFreenBeckySee every post from the campaign on X X · Hashtag#MoreSweetwithFreenBeckyThe campaign’s second tag

Related

Keep going

Global highlightsRankings, media value and records FreenBeckyThe pairing, from the beginning AwardsEvery win and nomination

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