Events archive › 2023 › Fashion / festival

15 June 2023 Thursday

FreenBecky Fashion / festival FRED Paris Thailand

FRED Paris: Emporium Boutique Opening

A French high jewelry house opened a Bangkok boutique and put Freen and Becky at the door — one in beige tailoring, one in sheer pale layers.

Venue
FRED Boutique, The Emporium
City
Bangkok, Thailand
Who
Freen Sarocha & Becky Armstrong
With
FRED Paris
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The day

What happened

FRED is the French high jewelry house founded in Paris in 1936, known for its Force 10 line and its marine motifs. On Thursday 15 June 2023 it opened a boutique at The Emporium in Bangkok, and Freen Sarocha and Becky Armstrong came to the opening.

  1. The looksFreen in a sharp beige tailored suit with a matching belt; Becky beside her in a pale dress with sheer detailing.
  2. In the boutiqueThey went through the new store, wearing pieces from the collections — stacked rings, necklaces and the house’s marine-themed bracelets.
  3. The coverageThai fashion press was there, and clips from inside the boutique circulated the same evening.

Fans trended the day under #Fredxfreenbecky.

Why it matters

Two weeks before the first luxury pop-up

June 2023 is the month the luxury work starts in earnest: FRED on the 15th, the Dolce & Gabbana Logo Bag pop-up six days later, JUV in between. A jewelry house opening a store and choosing them to stand in it is the kind of invitation that comes before the ambassadorships. Those are on Freen’s and Becky’s fashion career pages; the reach behind them is on the global highlights pages.

Sources

Watch and read

Thai fashion press, one credited fan video and the day’s hashtag.

Watch

Praew from the FRED boutique opening

From @Praewdaily on X.

From the day: inside the boutique

Fan video. Credit to the original poster: @freenbeckynews on X.

On X

X · Hashtag#FredxfreenbeckySee every post from the day on X X · All posts#FredxfreenbeckyEvery post in the tag, newest first

Read more on the site

CareerFreen’s fashion careerHouses, ambassadorships and front rows CareerBecky’s fashion careerHouses, ambassadorships and front rows

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