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6 September 2023 Wednesday

Freen Fashion / festival Emilio Pucci Thailand

Emilio Pucci: Initials E.P. Collection Launch

An Italian house opened a redesigned boutique at The Emporium and launched a collection in it. Freen was among the names it invited.

Venue
Emilio Pucci, M floor, The Emporium
City
Bangkok, Thailand
Who
Freen Sarocha
With
Emilio Pucci
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The day

What happened

Emilio Pucci is the Florentine house known for its prints, and on Wednesday 6 September 2023 it marked its newly designed boutique on the M floor of The Emporium in Bangkok with the launch of the Initials E.P. collection. Freen Sarocha was one of the guests.

  1. The collectionInitials E.P., built around the house’s psychedelic Marmo print: denim, kaftans, and nineties-cut jackets and mini skirts.
  2. The boutiqueThe launch doubled as the opening of the redesigned store.
  3. The trendFans followed the day under #EmilioPuccixfreen, and clips from the boutique circulated afterward.

Why it matters

Before Valentino

September 2023 is early in her luxury run: an Italian house inviting her to a collection launch, well before the Valentino ambassadorship. It is the kind of invitation that comes first and gets noticed. What followed is set out on Freen’s fashion career page, and the reach behind it is on the global highlights pages.

See her full fashion career ›

Sources

Watch and read

The mall’s own post, the day’s hashtag on X and YouTube.

Watch

The Emporium from the Initials E.P. launch

From the mall’s own account (@Emp_Emq) on X.

On X and YouTube

X · Hashtag#EmilioPuccixfreenSee every post from the day on X X · All posts#EmilioPuccixfreenEvery post in the tag, newest first YouTube · Hashtag#EmilioPuccixfreenVideos from the day on YouTube

Read more on the site

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