Summer Invitation x FreenBecky

Central Pattana, the operator of Central shopping centers across Thailand, announced Freen Sarocha and Becky Armstrong as brand ambassadors for Summer Invitation 2025 on 27 February. The campaign ran from 1 March to 5 May under the theme Sun Fun Fest, with the company reporting a 600-million-baht investment and more than 1,000 events nationwide.

Central Pattana presented the pair as its Summer Brand Ambassadors and as CentralWorld’s “Songkran Goddesses,” tying the campaign into their Wonder Island appearance and CentralWorld’s Songkran celebrations. The recognition came two years after GQ Thailand named them Nation’s Trending Stars.

1. 27 February 2025Central Pattana announces FreenBecky as Summer Invitation ambassadors.
2. 1 March 2025The campaign opens nationwide.
3. 14 March 2025centralwOrld Wonder Island launches with the pair.
4. 5 May 2025Summer Invitation ends.