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27February 2025Thursday

FreenBeckyBrand campaignThailand

Summer Invitation 2025 x FreenBecky

Central Pattana launched Summer Invitation 2025 at Central Westgate with Freen and Becky as the faces of its nationwide summer campaign, and the reveal trended the same week.

Venue
Central Westgate, with the campaign rolling out at Central malls nationwide
City
Nonthaburi (Bang Yai), Thailand
Who
Freen Sarocha & Becky Armstrong
Campaign
1 March – 5 May 2025

Venue on Google Maps ›ShareXFacebook

The day

Freen and Becky as Summer Invitation 2025 ambassadors

Videos & sources below

Summer Invitation 2025 launched on Thursday 27 February at Central Westgate, where Central Pattana introduced Freen Sarocha and Becky Armstrong as its summer brand ambassadors under the campaign line Sun Fun Fest, while the campaign rolled out at Central malls nationwide. The next day it thanked the two of them and the fans who pushed #SummerInvitationXFB into the trends, and told followers to watch for a Sun Fun Fest video series with FreenBecky running through the whole campaign.

The campaign ran from 1 March to 5 May 2025, with the company reporting a 600 million baht budget and more than 1,000 events at Central malls nationwide. Central Pattana said the pairing was chosen to reach a Gen Z audience, and cast them as the Songkran Goddesses of CentralWorld for the April water festival.

Across the season the videos kept coming, with the two enjoying summer treats and fashion at Central malls, alongside a Fashion Invitation lookbook for the malls under #FashionAtCentralXFB, with their brand styling also covered on Freen’s fashion career and Becky’s fashion career pages. They were back at CentralWorld for Songkran the following year.

  1. Launch at Central Westgate, ambassadors announced27 February 2025 · this page
  2. Thank-you post as the hashtag trends28 February 2025
  3. Campaign opens nationwide1 March 2025
  4. CentralWorld Wonder Island with FreenBecky14 March 2025
  5. Fashion Invitation lookbookMarch 2025 · #FashionAtCentralXFB
  6. Video on Central Pattana’s TikTok28 March 2025 · embedded below
  7. Songkran Goddesses of CentralWorldApril 2025
  8. CentralWorld Songkran Festival 202610 April 2026 · the following year

Sources

Summer Invitation 2025 on X, TikTok and in the press

Central Pattana’s own posts and release, business press coverage and the TikTok hashtag feed.

Central Pattana on TikTok

Central Pattana on TikTok, 28 March 2025 Video by Central Pattana (@centralpattanalife), credit to the original poster.

X · From the brandCentral Pattana (@CpnLife)Ambassador announcement for Summer Invitation X · From the venueCentral WestgateLaunch-day post from the venue, 27 February 2025 X · From the brandCentral Pattana (@CpnLife)Thank-you post after the hashtag trended X · From the brandCentral Pattana (@CpnLife)Fashion Invitation look with FreenBecky Web · Press releaseCentral PattanaSummer Invitation 2025 campaign release (English) ArticlePositioning MagazineCampaign launch and the FreenBecky ambassadorship ArticleTourist Treats by Central GroupCampaign overview in English TikTok · Hashtag#SummerInvitationXFBVideos tagged with the campaign hashtag

Related

More on Freen and Becky

Freen’s fashion careerBrands, runways and campaigns Becky’s fashion careerAmbassadorships, covers and shows FilmographyEvery series and film, together and solo

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