Event archive › 2025 › Film festival
13–15May 2025Tuesday–Thursday
BeckyFilm festivalFrance
Becky Armstrong at the Cannes Film Festival 2025 with L’Oréal Paris
Becky returned to Cannes as L’Oréal Paris’ newest ambassador, walking the opening red carpet and a main-competition premiere in the brand’s colors.
- Venue
- Palais des Festivals
- City
- Cannes, France
- Who
- Becky Armstrong
- Brand
- L’Oréal Paris
- Hashtag
- #LOrealxBeckyinCannes2025
The day
Becky Armstrong’s Cannes 2025 with L’Oréal Paris
Sources belowA year after her first Cannes with Freen in 2024, Becky Armstrong came back to the 78th Cannes Film Festival as a L’Oréal Paris ambassador, the festival’s official makeup partner since 1997.
She walked the opening red carpet on 13 May 2025, was introduced as the brand’s ambassador from Thailand at its dinner in honor of women in cinema on 14 May, and on 15 May returned to the Palais for the premiere of Case 137 in a Nicolas Jebran Spring/Summer 2025 couture gown.
L’Oréal’s own posts put her on the red carpet under the brand’s “Worth It” banner, and her week generated 44.1% of the brand’s earned media value for the festival, making her its top influencer of the event. She returned for L’Oréal Paris a year later, at Cannes 2026. More is on her fashion career page.
- Cannes 2024 with FreenMay 2024
- Opening red carpet13 May 2025
- L’Oréal Paris dinner14 May 2025
- Case 137 premiere15 May 2025
- Cannes 2026 with L’Oréal ParisMay 2026
Sources
Becky at Cannes 2025 sources
L’Oréal Paris’ own video, fashion press and the global highlight.
L’Oréal Paris: Becky ready for the Cannes 2025 red carpet
L’Oréal Paris: Becky ready for the Cannes 2025 red carpet Official video by L’Oréal Paris (@lorealparis).
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