Fashion
Freen Sarocha fronts the MCM Thailand x Monchhichi campaign
Thai superstar Freen Sarocha Chankimha fronts the major campaign for the MCM Thailand x Monchhichi special collaboration — a whimsical, nostalgia-led project that blends luxury fashion with a playful aesthetic.
MCM teams up with Monchhichi for a new collection that brings the beloved Japanese character into the German luxury house’s signature world, with Freen fronting the campaign. The collaboration reworks recognisable MCM bags with Monchhichi illustrations, charms and character details, pairing the house’s signature Visetos look with a generous dose of nostalgia.
A rising fashion force
Fronting a major luxury campaign is the latest marker of Freen’s standing in fashion. As Valentino’s first Thai female brand ambassador, she has become a fixture on the international circuit — from Paris Fashion Week front rows to the Met Gala — and her partnerships now span some of the most recognisable names in the industry. The MCM x Monchhichi campaign adds a fresh, characterful chapter to that story, balancing high-fashion craft with exactly the kind of warmth and charm her fans adore.
MCM’s signature Visetos look meets the charm of Monchhichi — with Freen fronting the campaign.
See the campaign on MCM Thailand’s official posts: here and here. For more on Freen’s fashion work and everything on her calendar, see her fashion career and the latest on what’s next, or read about the FreenBecky partnership.