Fashion
Becky’s First Tod’s Show as Brand Ambassador
Becky Armstrong is in Milan for Milan Fashion Week, where on Thursday 25 September she attends the Tod’s Spring/Summer 2027 women’s show — her first appearance as the Italian house’s brand ambassador.
Tod’s announced Becky as its newest brand ambassador in early August, describing her as a new generation of talent with strong relevance across Asia and beyond, and confirmed then that the Spring/Summer 2027 show would be her debut in the role. She is the first Thai actress named a Tod’s brand ambassador. It is not her first time at the house’s runway: she attended Tod’s Fall/Winter 2026/27 show in Milan this February, at the same Via Palestro address.
Announcing the partnership, Becky said she was “so happy to be part of the Tod’s family,” adding that she has always admired how the brand’s pieces are beautifully crafted yet effortless to wear every day. Fashion press is already watching: Grazia Singapore flagged her Tod’s debut as one of the appearances fans will be buzzing about this season.
Before the show, Becky has been sharing her days in Italy, including a stop at Lake Como, and Thai fashion media are following along. Mint Magazine posted from her Italy trip on X:
Show time where you are
The show is at Via Palestro 14, Milan, on 25 September at 9:30 AM in Milan. That is 2:30 PM in Bangkok, 3:30 AM in New York and 12:30 AM in Los Angeles. Follow Becky on X, @beccca on Instagram and her agency Becky Entertainment for arrivals and looks on the day, and use the hashtags below so every post counts toward the campaign.
A fashion year to remember
Tod’s joins a run of fashion milestones for Becky: a Chanel House Ambassador, L’Oréal Paris on the Cannes red carpet, and the first Thai actress signed by CAA. The full story, house by house, is on her fashion career page, and how her appearances perform online is tracked on global highlights. For more on Becky and Tod’s, read Becky Takes Milan for Tod’s.