SKECHERS centralwOrld Grand Opening

SKECHERS, the American sports and lifestyle footwear brand, opened its new flagship store in the Beacon 2 Zone on the second floor of centralwOrld on Friday 1 November 2024. The store is run by Central Marketing Group, part of Central Retail, and the launch was themed “Bringing Comfort Technology to Life.” Freen Sarocha was one of the event’s star guests, photographed alongside SKECHERS’ regional ambassador, Korean star Cha Eun-woo, and other Thai stars.

Freen kept it casual in SKECHERS: a beige hoodie, black sporty shorts, striped socks and gray lifestyle sneakers. centralwOrld shared a “spotted” post of her at the opening, and her fans, known as GirlFreen, sent #SkechersxFreen to the top of global trends on the day.

The store carries SKECHERS’ full lifestyle and sport range, with the brand’s “S” logo, LED displays and a Treadmill Experience area that recommends shoes based on how you walk, along with technologies like Hands Free Slip-ins, Arch Fit and Air-Cooled Memory Foam.

It came three days after Freen and Becky opened MLB’s largest Southeast Asia store in the same mall. Freen’s brand work is on her fashion career page, with more in our press coverage and magazine features.