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20 December 2025 Saturday

FreenBecky Brand event Thailand

SHEEP “Carry the CELEB’ration” with Freen and Becky

Freen Sarocha and Becky Armstrong rode in on a tram with a marching band to launch the limited-edition SHEEP x Monchhichi: The Celebration collection at The Mall Lifestore Bangkapi, and the event ranked No. 11 worldwide on X, trending in 18 locations.

Venue
M Grand Hall, G Floor, The Mall Lifestore Bangkapi
City
Bangkok, Thailand
Time
12:30–2:30 PM (GMT+7)
Keyword
SAROCHA REBECCA JOIN SHEEP

Venue on Google Maps ›ShareXFacebook

The day

FreenBecky launch SHEEP x Monchhichi

Sources below

On Saturday 20 December 2025, Freen Sarocha and Becky Armstrong headlined SHEEP “Carry the CELEB’ration” in the M Grand Hall at The Mall Lifestore Bangkapi. The Thai gadget and phone-case designer used the afternoon to launch its year-end SHEEP x Monchhichi: The Celebration collection, a limited edition built around the classic Japanese plush character.

Freen and Becky made their entrance riding a tram through the venue with a marching band. On stage they met fans, decorated custom phone cases and joined a TikTok challenge, and the afternoon also brought special performances and a lucky draw for signed Polaroids.

Online, fans trended the keyword “SAROCHA REBECCA JOIN SHEEP” with #SHEEPxfreenbecky and #SHEEPTheCelebration. The keyword reached No. 11 worldwide and the hashtag No. 6 in Thailand, trending in 18 locations, with 744K in total social ranking and performance, 158.4M in reach and 2.2M engagements. The full breakdown is on the FreenBecky x SHEEP global highlights page.

  1. The tram arrival12:30 PM · with a marching band
  2. Case decorating and the TikTok challengeOn stage with fans
  3. Lucky draw for signed PolaroidsThrough 2:30 PM

Sources

SHEEP x FreenBecky sources

The numbers from the day, launch coverage of the collection and the hashtag.

Global highlightFreenBecky x SHEEP744K total performance, No. 11 worldwide, 158.4M reach X · Hashtag#SHEEPxfreenbeckyPosts from the day on X Press · Bangkok Biz NewsSHEEP x Monchhichi: The CelebrationThe collection launch at The Mall Lifestore Bangkapi (Thai) Press · Brand BuffetSHEEP: Carry the “Celeb”rationThe campaign and the new Bangkapi store (Thai)

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