Events archive › 2026 › Brand event
Freen Brand event CHAGEE Thailand
Lychee Rose Series Fan Event with Freen Sarocha
CHAGEE built a Thailand-only tea around lychee and rose, then gave thirty fans two hours with Freen to launch it. Hundreds more came to One Bangkok anyway, and the hashtags went top-of-trend in five countries.
- Venue
- CHAGEE, One Bangkok
- City
- Bangkok, Thailand
- Time
- 16:00–18:00
- Hosted by
- CHAGEE Thailand
The day
What happened
CHAGEE is the Chinese tea chain that opened its first Thai store in 2022 and now has branches across the country. On 7 August 2026 it launched the Lychee Rose Black Tea series — a Lychee Rose Black Milk Tea and a Lychee Rose Black Brewed Tea, created for Thailand only — and built the launch around Freen Sarocha.
- 7 AugustThe Lychee Rose Black Tea series goes on sale at every CHAGEE branch and through the app.
- Wednesday 19 August, 16:00–18:00“CHAGEE x FREEN SAROCHA” at One Bangkok: a closed-door event for top spenders and lucky draw winners, with the new drinks served to the thirty fans who made it in. Hundreds more filled the public areas of the complex outside to see her.
- The lookFreen arrived in a wine-red dress, matched to the Lychee Rose palette.
- On the dayFans trend #CHAGEEwithFREEN and #CHAGEEFlavourInHarmony. Trending parties push both tags to the top spots in Thailand, Malaysia, Brazil, Indonesia and the Philippines. Her agency, Solenn Entertainment, which helped organize the day, posts from the event.
How far the day travelled is set out in the CHAGEE x Freen global highlights report.
Why it matters
Thirty seats, and a worldwide trend
Thirty people were in the room. The numbers that came out of it are on the Freen x CHAGEE global highlights page, which is the whole point of an event this size: a tea chain builds a Thailand-exclusive flavor, puts one person in front of it for two hours, and the reach runs far past the branch. Her brand work is on Freen’s fashion career page.
Sources
Watch and read
Her agency’s post, Thai press on the launch, our calendar entry and the day’s hashtags.
From Freen
Solenn Entertainment from the CHAGEE event
#CHAGEEwithFREEN
— Solenn Entertainment (@Solenn_Ent) August 19, 2026
From Freen’s agency, Solenn Entertainment (@Solenn_Ent) on X.
Press and media
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