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14 June 2025 Saturday

Becky Brand event Thailand

Becky Armstrong at the L’Oréal Paris Laque Resistance launch

Becky Armstrong helped L’Oréal Paris Thailand launch Infallible Laque Resistance, its high-shine lipstick, and took the day into the Top 10 worldwide on X.

City
Bangkok, Thailand
Time
4:00 PM (GMT+7)
Product
Infallible Laque Resistance lipstick
Keyword
REBECCA LOREAL MAKEUP BA

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The day

Becky launches Laque Resistance

Videos & sources below

On Saturday 14 June 2025, Becky Armstrong joined the L’Oréal Paris family in Bangkok for the launch of Infallible Laque Resistance, a long-wear liquid lipstick with a glossy, lacquer-like finish. L’Oréal Paris Thailand posted the day’s line-up turning “their Laque-like shine on” at the launch, and Becky spoke about the new shades in her interviews on the day.

Tatler Asia later singled out the Laque Resistance campaign as a standout moment of her L’Oréal Paris partnership, crediting much of its reach to her organized fanbase, Becky’s Angels. Fans trended “REBECCA LOREAL MAKEUP BA” with #LaqueResistancexBecky, reaching No. 3 in Thailand and No. 6 worldwide, recorded in her global highlights.

Her L’Oréal Paris story, from makeup ambassador to brand ambassador, is on her fashion career page.

  1. L’Oréal Paris at the Cannes Film FestivalMay 2025
  2. Worth It 2025, One Bangkok6 June 2025
  3. Laque Resistance launch, Bangkok14 June 2025 · this page

Sources

Laque Resistance sources

Two videos from the launch, L’Oréal Paris Thailand’s post, press and the numbers.

Becky’s launch interview, English subtitles

Fan video — credit to the original poster, watch on YouTube. For questions or removal requests, contact @FBmediasite.

Becky at the Laque Resistance event

Fan video — credit to the original poster, watch on YouTube. For questions or removal requests, contact @FBmediasite.

Official · L’Oréal Paris Thailand on XLaque Resistance launchThe brand’s post from the day Global highlightBecky x Laque ResistanceNo. 3 in Thailand, No. 6 worldwide Press · Tatler AsiaBecky Armstrong’s brand collabsLaque Resistance as a standout campaign X · Hashtag#LaqueResistancexBeckyPosts from the day on X

Related

More on Becky and L’Oréal Paris

L’Oréal Paris brand ambassadorHer appointment Laque Resistance, in numbersRankings and reach Streaming statsFreen and Becky’s series, live

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This page is compiled from public information, collected by @FBmediasite to preserve these unique events for Freen & Becky fans worldwide. More about this archive

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