Jo Malone London “Just Because… You’re my Raspberry Ripple”

On Wednesday 13 August 2025, Freen Sarocha was the guest of honor at Jo Malone London’s “Just Because… You’re my Raspberry Ripple” event in Bangkok, held at 4 PM in Motion Hall on the M floor of Emporium. The afternoon celebrated Raspberry Ripple Cologne, the British fragrance house’s limited-edition scent for summer 2025, and it became one of the most talked-about beauty moments of her year.

Every Jo Malone London fragrance starts with a story, and this one starts at the British seaside. Raspberry ripple ice cream, the classic vanilla scoop swirled with ribbons of raspberry, has been a summer staple in Britain for more than a century, and the house set out to bottle that feeling. Its global head of fragrance described the goal as a natural burst of red fruit, juicy and sparkling, softened by a creamy base that recalls real ice cream.

The scent pairs tart raspberry and redcurrant with bergamot and a creamy white musk, and it won Allure’s Best Fruity Fragrance award in its Best of Beauty 2025 list.

For the Bangkok launch, Freen brought that summer mood to Emporium. Her agency announced the keyword RASPBERRY RIPPLE COLOGNE FREEN and the hashtag #JoMaloneLondonXFreenSarocha, with fans asked to start trending at 3:30 PM, half an hour before she arrived. The response was immediate: the hashtag climbed to No. 3 in Thailand and No. 5 worldwide, trending in 13 places across Asia, Latin America and beyond.

The numbers behind the day are on the Jo Malone London Raspberry Ripple Cologne global highlight: about 514,000 hashtag posts, 1.4 million engagements and a potential reach of 104.8 million people. For a single afternoon appearance for a fragrance launch, that is a campaign-level result, and it shows why beauty and luxury houses keep bringing Freen in to open their products in Thailand.

The Jo Malone London event came in the middle of a breakout year for Freen in beauty and fashion. In January 2025 she became Maison Valentino’s first Thai female brand ambassador, and in May she made history as the first Thai actress to attend the Met Gala, a night covered on our Met Gala 2025 global highlight. Later that year she was named to the BoF 500 and became a Charlotte Tilbury ambassador, while her long-running partnership with IN2IT and Watsons continued in the background.

Each of those partnerships, from luxury fashion to fragrance and makeup, is collected on her fashion career page, with the brands, campaigns and media value behind them. Her magazine covers are in our magazines archive, press coverage of her appearances is in our press section, and every measured moment, from Paris to Bangkok, is in our global highlights.