Beyond The Vines Design House: CentralWorld opening party

The day

What happened at the Beyond The Vines opening

On Thursday 22 August 2024, Freen Sarocha and Becky Armstrong attended the grand opening party for Beyond The Vines Design House, the Singaporean label’s flagship store on the 2nd floor of CentralWorld in Bangkok. The party started at 5:00 PM.

The storefront ribbon-cutting was a closed press and VIP moment. Afterward, a large crowd of fans gathered in the designated areas to see the pair together, and NYLON Thailand and TH Headline were among the media covering the night.

Following the launch, Beyond The Vines released dedicated content with Freen and Becky across its social channels. In “How Well Do Becky & Freen Know Each Other?” on the brand’s TikTok, the pair played a friendship game, guessing each other’s favorite colors, styles and secrets. A style showcase followed, with the duo modeling the label’s minimalist fashion line and signature pieces; fans singled out their outfit pairings and newly experimental looks, Freen’s much-discussed bangs among them.

#BeyondTheVinesXfreenbecky was reported trending on X and TikTok as the evening unfolded. For how Freen and Becky’s brand appearances perform online, see global highlights.

1. 5:00 PM — Opening partyFreen and Becky arrive at the Design House, CentralWorld 2nd Floor.
2. Ribbon-cuttingA closed press and VIP moment at the storefront.
3. Fan meetFans gather in the designated areas to see the pair together.
4. After the launch — brand contentThe “How Well Do Becky & Freen Know Each Other?” game on TikTok, and a style showcase of the minimalist line.