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5 October 2023 Thursday

Becky Brand event Armani Beauty Thailand

Armani Beauty: Sì Eau de Parfum Intense Launch

Giorgio Armani launched a new Sì at CentralWorld and put Becky in front of it, in a black suit, with her fans trending the hour she walked in.

Venue
CentralWorld
City
Bangkok, Thailand
Who
Becky Armstrong
With
Armani Beauty
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The day

What happened

Armani Beauty launched Sì Eau de Parfum Intense in Thailand on Thursday 5 October 2023 at CentralWorld, and Becky Armstrong appeared for it.

  1. The fragranceSì Eau de Parfum Intense, an ambery chypre built on blackcurrant nectar, Damascena rose, davana and a bourbon vanilla base.
  2. The lookA sharp black suit, styled to the campaign.
  3. The trendHer fan base pushed #NewSiXBecky across several countries in the hours around her arrival, under the line BECKY LOVES SI EDP INTENSE.

Why it matters

Armani, two weeks before Taipei

By October 2023 the beauty houses were no longer testing her: Sulwhasoo in April, JUV in June, and now Giorgio Armani putting a fragrance launch in her hands, in the same month as the Japan fan meeting and weeks before the Taipei fan meeting. The line from here runs to the L’Oréal Paris ambassadorship and the Cannes carpet. It is all on her fashion career page; the numbers are on the global highlights pages.

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Official sources

Watch and read

The fragrance page, the day’s hashtags on X and YouTube.

The product

Giorgio Armani BeautySì Eau de Parfum IntenseThe fragrance and its notes

On X and YouTube

X · Hashtag#NewSiXBeckySee every post from the day on X X · All posts#NewSiXBeckyEvery post in the tag, newest first YouTube · Hashtag#NewSiXBeckyVideos from the day on YouTube X · Hashtag#BeckysangelsBecky’s fan tag

Read more on the site

CareerBecky’s fashion careerHouses, ambassadorships and front rows ArchiveMagazine featuresEvery cover and editorial

Related

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