ELEMIS Thailand · Friend of ELEMIS · 2026
Freen Sarocha named a Friend of ELEMIS Thailand
Freen Sarocha joins the British luxury skincare house as a Friend of ELEMIS Thailand, sharing her own approach to healthy skin with the brand's Thai audience — her first skincare title, and the second beauty partnership she has added in 2026.
How ELEMIS introduced her
Freen Sarocha
Friend of ELEMIS Thailand
ELEMIS Thailand ran a week-long "guess who" reveal across Instagram, TikTok and Facebook before naming Freen as its new Friend of the brand — the person who will be sharing ELEMIS skincare and her own healthy-skin routine with its Thai community. The brand describes itself as an award-winning British luxury skincare house, founded in 1989, pairing botanical extracts with clinical science.
Paraphrased from ELEMIS Thailand's reveal campaign · @elemis_thailand on InstagramThe honor
"Friend of the brand" is the entry title in luxury beauty — one step below ambassador, and the one houses use for a face they want to build a relationship with over time rather than a single campaign. ELEMIS is a British house best known for its Pro-Collagen range and its spa heritage, distributed in Thailand through department-store counters and its own online store, and it has been recruiting a small circle of Thai personalities to front the brand locally.
ELEMIS Thailand teased the appointment from 21 July 2026 with a silhouette campaign — "prepare to meet the new Friend of ELEMIS Thailand who will be sharing tips for beautiful healthy skin" — and revealed Freen Sarocha on 1 August. The reveal ran under #ELEMISTHxSrchafreen and #FriendofELEMISThailand, and GIRLFREEN had both tags trending in Thailand within the