Freen Sarocha at the MCM x Monchhichi Launch

MCM chose Thailand as the first country in the world to launch MCM x Monchhichi, its collaboration between the German luxury leather house and the much-loved Japanese character. For the campaign, Freen Sarocha, a Friend of the House of MCM, joined the campaign shoot and showcased the collection in her own contemporary style, revealed in early September 2026.

The collection blends MCM’s signatures, the Visetos monogram, cognac tones, gold hardware and premium canvas, with Monchhichi’s face and playful prints across four bags: the Liz Shopper, the Aren East-West Shoulder Bag, the Aren Vanity Case and the Toni Zip Shopper.

Freen told the Thai press she loved how it mixes MCM’s classic look with Monchhichi’s cuteness: she usually dresses simply and casually, and one of these bags instantly makes an outfit more fun. The collection went on sale on 10 September with a launch day at MCM EmQuartier, where fans could meet the Monchhichi mascot.

Her other brand work is on her fashion career page.

1. Campaign with Freen revealed3 September 2026 · this page
2. Collection on sale, launch day at MCM EmQuartier10 September 2026