Event archive › 2025 › Brand campaign
26December 2025Friday
FreenBeckyBrand campaigncentralwOrldThailand
Freen and Becky’s Boxing Day Holiday Takeover at centralwOrld
On Boxing Day, Freen and Becky took over centralwOrld’s social media with exclusive festive content, and fans trended it in 18 places worldwide within 24 hours.
- Where
- centralwOrld’s social media
- City
- Bangkok, Thailand
- Who
- Freen Sarocha & Becky Armstrong
- Keyword
- SAROCHA REBECCA CTW BOXING DAY
The day
A festive surprise for FreenBecky fans
Posts & sources belowcentralwOrld called it “another surprise for all fans of FreenBecky.” On Friday, December 26, 2025, Freen Sarocha and Becky Armstrong took over the Bangkok mall’s social media for “Boxing Day Special: Freen & Becky Holiday Takeover at centralwOrld,” sharing exclusive festive content with fans for the holidays.
centralwOrld announced the campaign the day before, on Christmas Day, with the keyword SAROCHA REBECCA CTW BOXING DAY and the hashtag #CTWHolidayXFreenBecky, and fans around the world got ready to trend it.
About centralwOrld. On Ratchaprasong in the heart of Bangkok, centralwOrld is one of the biggest shopping destinations in Southeast Asia, known for its giant Christmas displays and the New Year countdown in the square out front. It has been part of FreenBecky’s story many times, from shows and store openings to its Pride and Songkran celebrations, so a holiday campaign with the pair felt like a natural way to end the year.
A takeover, not a stage. Instead of an appearance in the mall, this one happened online: centralwOrld handed its social media to Freen and Becky for the day, with festive posts and clips made for fans. That meant fans anywhere could join in, and fan accounts in Thailand, the US and Latin America shared trending schedules in their own time zones so no one missed it.
On the day. Becky Entertainment shared the takeover with fans on Boxing Day itself, and the festive posts spread from centralwOrld’s channels to fan accounts across Asia, the Americas and Europe. For many fans abroad, the trend started in the early hours of the morning, and they stayed up for it anyway, posting photos and clips under the keyword until it had climbed the charts.
Trending in the first 24 hours
The numbers. Within 24 hours the campaign trended in 18 places worldwide. The hashtag reached No.4 in Thailand and the keyword No.6 worldwide, with 805K in total performance on X, tracked by dedicated fans.
Boxing Day Holiday Takeover · 24 hours on X
Keyword SAROCHA REBECCA CTW BOXING DAY (802K results) with #CTWHolidayXFreenBecky. Tracked by dedicated fans. The full record is on the centralwOrld Boxing Day global highlight.
A centralwOrld week. The takeover was the first of two centralwOrld moments that week: five days later, on New Year’s Eve, Freen and Becky performed at the centralwOrld Bangkok Countdown 2026, closing out the year in the same square.
Why it matters. A mall handing its own channels to Freen and Becky for a holiday campaign shows how brands now plan around their fandom: the audience follows them, not the venue. The rankings and reach are on the global highlights pages, and their story together is on the FreenBecky page.
FreenBecky and centralwOrld, December 2025
- Campaign announcedDecember 25, 2025 · centralwOrld on X
- Boxing Day Holiday TakeoverDecember 26, 2025 · this page
- centralwOrld Bangkok Countdown 2026December 31, 2025
Sources
Boxing Day Holiday Takeover: posts and sources
Becky Entertainment’s and Parkkeng Channel’s posts, centralwOrld’s announcement, the global highlight and the hashtag feeds.
From Becky Entertainment
Becky Entertainment on X
Official post from Becky Entertainment (@beckyentofc) on X, December 26, 2025.
From Parkkeng Channel
Parkkeng Channel on X
Official post from Parkkeng Channel (@ParkkengChannel) on X, December 31, 2025.
More coverage and links
Related
More on Freen and Becky
This page is compiled from public information, collected by @FBmediasite to preserve these unique events for Freen & Becky fans worldwide. More about this archive